If you have not heard of Frosted Flakes you have not lived in America. Frosted Flakes is one of those cereals that most kids like. They want it when they see it in the store and will beg their parents for more. At least that's what I used to to do.
One of the reasons kids like this cereal so much is not because of its actual taste, which is actually a strong reason, but because of the really cool tiger telling you that they are great. Tony the Tiger gets many kids attention because he is a tiger and kids seem to just adore tigers and because he is really "cool." All of the commercials show him playing around with kids. This makes kids want the cereal.
The other reason kids like this cereal so much is because of what I mentioned before, the taste. All the sugar that is on those flakes makes kids want to just keep eating. Kids cant get enough of sugar and Frosted Flakes is a breakfast full of it. The interesting part though, is how much the brand advocates going out and playing sports. I think this is mostly to get parents to buy so they can tell themselves that even though they are giving their kid sugar their kid will go out and play sports so its okay.
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