The Next Big Thing

This a commercial for a Samsung Galaxy. It is pretty funny and i enjoy it a lot. Although it is a little long, but it had to be long or the joke would not have been good.

This commercials target audience includes people who know who these actors are and who are going to buy a smartphone. The advertising techniques used are wit and humor and testimonial because of Seth Rogen, Paul Rudd, and Lebron James. Basically the advertisers want you to feel like you are part of something bigger you buy this phone.

Another interesting part about this commercial is when they mention crowd sourcing. Crowd sourcing is when the company asks other people what they want to see in the commercial. This is done all the time and sometimes people do not even realize it. That is why it is interesting that the commercial mentions it.