Apparently the video game players of the U.S. make up enough of a majority to get the attention of candidates in a presidential election. President Obama put a bill bored ad in a Need for Speed game so that those who are racing in game will see it and vote for him. At least that is the idea.
This is political version of product placement. Instead of putting in say a coca-cola add, those who back President Obama decided to use funds to get the support of video gamers. I guess this could work considering many people play video games and now that I think about it, if a candidate were to put an add in a more popular game he or she would probably get even more votes.
This funniest part about this is the fact that this just shows how much more people are getting into technology and things such as video games. If President Obama believes he will get votes by putting an ad in a video game then that must mean tons of people play them.
It would make sense that campaigns put their advertising in games because there are a TON of gamers in the USA. Using product placement in the form of a campaign ad makes it more likely people will vote.
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